Who We Are

We exist for the decisions a business cannot quietly undo.

YATRA is a strategy, investment and research consulting firm helping companies, investors and public institutions make complex decisions on a defensible basis. We work where intuition alone is not enough, when an organisation must choose a market, commit capital, value an asset, build a business or define a transformation. Rigorous research, investment expertise and hands-on operating experience give YATRA a perspective grounded in real decisions.

Vision

To be the firm business owners and boards turn to when a decision is expensive to reverse.

Values

Direction

Every engagement points somewhere. Analysis without a destination is not advice.

Balance

Symmetry between consultant and client. We work inside the decision, not beside it.

Agility

Navigate first, then move: quickly, and in the right direction.

The Firm

What sets how we work apart.

01

Measure what is usually only asserted

We turn instincts, assumptions and claims into evidence that can be tested before they become recommendations.

02

Customized to your problem and decision

We do not force your question into a pre-set consulting package. The scope, analytical approach and output are customized to the decision you need to make, so the engagement solves your problem, not our template.

03

Bring institutional rigour to commercial decisions

Methods used in ministry and public-institution mandates are applied proportionately to corporate market, asset and expansion decisions.

04

Own the advice we give

We recommend a course of action only when we can stand behind its logic, assumptions and trade-offs.

Method

How we work.

We do not sell certainty. We sell reasoning that survives a board meeting and a due-diligence room.

01

Frame

Define the decision and the assumptions that could change the answer.

02

Measure

Turn claims into measurable evidence: market, value, risk, position and potential.

03

Design

Translate evidence into a choice: strategy, valuation, roadmap, business model or operating model.

04

Carry

Where required, stay through implementation until the process or system is running.

Methods Deployed
  • DCF and relative valuation
  • Asset and inbreng valuation
  • Share-swap and inbreng ratio
  • Fairness-opinion support
  • Purchase price allocation
  • Panel-data regression
  • Structural determinant models
  • SEM-PLS and CB-SEM
  • Time-series and ARIMA forecasting
  • Monte Carlo and scenario simulation
  • Market sizing and segmentation
  • Value-chain and cost analysis
  • Competitive-position mapping
  • Industry foresight and outlook
  • Willingness-to-pay estimation
  • Feasibility: NPV, IRR, payback
  • Capital-structure and funding design
  • Financial planning and cash-flow projection
  • Portfolio and risk metrics
  • Process and ERP architecture
Track Record · 2020–2026

Both sides of the table.

We advise the companies making the investment and the institutions that write the rules they invest under, which is why our assumptions rarely surprise a regulator.

13
Corporate & investor mandates
15
Public-institution mandates
23
Peer-reviewed publications
05
Licensed capital-market practitioners
Manufacturing & agroindustry6
Mining & energy5
Public policy & regional planning5
Capital markets & securities4
Retail & consumer4
Financial services & planning4

Have a decision that needs deeper testing?

Start with the question. We will help define the right scope.

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